I’m hitting the trend AND my part of my target audience. While it’s not always feasible to cave to trends and seasonal keywords, there are ways to make it work and take advantage of what users are looking for.įor example, one of the popular trends right now is Fall Outfits 2021 and while my business blog is not a fashion blog, there’s nothing stopping me from creating content such as “ Fall Outfits for Work From Home Moms to Wear in 2021″ Not too long ago, Pinterest shared with its users that “trending content will always be trending” meaning that no matter your niche, if you participate in creating trending content you’ll get more eyes on your stuff. Why Seasonal Trends Matter When Marketing on Pinterest We’ve officially welcomed back pumpkin on the Starbucks menu and I ask that you don’t judge me when I say this but, I truly have missed pumpkin spice lattes… I guess I’m weak for a fancy (and basic) starbs drink □ Along with the return of our favorite seasonal drinks from Starbucks, we’re also welcoming back the latest trends and keywords on Pinterest.
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